Published on 04/06/2014
Liberty Insurance’s commitment to the integration of disability was reflected on a giant screen at Madrid’s Atocha station from the 26th to the 30th of May. Thanks to the Liberty, the famous fun run, an innovative social responsibility initiative has been developed. The station has become a giant racetrack with a ten-meter screen in which all citizens have been able to duel with Olympic and Paralympic athletes.
The Liberty Challenge Race has turned the lobby of Madrid’s central station into a virtual running track. The giant 10-meter screens playing recreations of different athletes, with and without disabilities, training for the Liberty. The participanting citizens were able to run alongside these athletes simulating their same conditions in a duel in which their characteristic effort and desire to excel has been shown.
Athletes who participated and those who were dueling with citizens were Chema Martínez, Olympic champion; Álvaro Encinas, wheelchair athlete; Jairo Ruiz, triathlete with physical disability and Gerard and Mark Blanquiño Descarrega, athlete with visual impairment and guide.
Citizens and travelers who crossed the Atocha station that week were able to participate in this challenge and take home a souvenir. Thus, the challenge became the perfect presentation for the massive Liberty Race held last Sunday in the streets of Madrid.