Published on 15/09/2014
On the 10th of September, Juan Gabriel Corral, Manager of the B2B Communication Division, took part in the program After Work of Capital Radio. He talked about the communication strategy of the Santander Bank after the recent passing of its president, Emilio Botín. He discussed the role that Botín played in the strengthening of the “Spain brand”.
To listen to Juan Gabriel Corral, click here (minute 57).