Juan Gabriel Corral analyses the “communicator” aspect of Emilio Botín in the radio programme After Work.

Published on 15/09/2014

On the 10th of September, Juan Gabriel Corral, Manager of the B2B Communication Division, took part in the program After Work of Capital Radio. He talked about the communication strategy of the Santander Bank after the recent passing of its president, Emilio Botín. He discussed the role that  Botín played in the strengthening of the “Spain brand”.

Juan Gabriel Corral

To listen to Juan Gabriel Corral, click here (minute 57).