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María Bautista analyses the fashion communication and style brands in the program La Costilla de Adán

Published on 30/10/2014

María Onda Mujer

 

On the 27th of October, María Bautista, Consultant in the Consumption and Health division of evercom, was interviewed in the program La Costilla de Adán of Onda Mujer.

María talked about a study carried out by evercom that explains how fashion and style brands are neglecting their communication in specialized media; something which benefits bloggers. This outlook analysis has been published in different specialized websites, where the fact that big fashion brands barely pass their communication management has been highlighted.

 You can hear the interview by clicking here.

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