Published on 23/10/2014
“An image is worth a thousand words”. This well-known saying works for many aspects, digital strategies included. However, it seems that we don’t bear it in mind when writing a post or designing a webpage.
Traditionally, the text has been considered the “King” of the content while the images were just forgotten about. This left no room for their appropriate optimization, a tool that can help us increase the visits to any article via Google Images.
Below you will find some tips to make the most of your images and turn them into a SEO-optimizing tool.
The name of the file helps in the search engines’ postitioning rankings. It is advisable to choose a file name that corresponds to the key word with which we want to position the file. Obviously, there must be a coherence between the key words used in the name of the file and the written content whitin it.
Regarding the file type, it seems that the most appropiate for uploading images onto online media are .gif, .jpg. and png, as they are search-engine-friendly. These three formats are incredibly versatile: they can be transformed and resized without losing quality.
The size of the image will affect the loading speed of the page, so images between 500 and 800 px wide and with a size of around 60 KB are advisable for nearly any webpage.
Images with external links to other pages, files or profiles help with their own natural and organic positioning and with that of the publication or context to which they are linked.
Every image can be marked with an “Alt” tag. That is, an alternative text that should include some of the key words with which we want to position both the image and the text.
Moreover, many content management systems allow us to include a title associated with the image. The tag “TITLE” allows us to include an even more recognisable title, which would be the text shown when we hover the cursor over the image.
Likewise, many content management systems like WordPress allow legends and keys. These are usually shown as image footnotes, which of course must be related to the text in which they are embedded.
In fact, these are very basic factors, but they are a remarkable help; with them, our contents rank higher in searches in a natural way. Our images are no longer mere illustrative elements, they have become one of our best allies when it comes to SEO.