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Evolution digital strategy

At the Evolution division, we work to develop better digital strategies, covering areas of all types, including digital communication, SEO, SEM and website development, landing pages and blogs. In short, we work to develop global strategies to achieve the best results for the business targets of our clients.

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What do you need to evolve?

Evolve my strategy

Strategic design

We believe that the role of an agency cannot be limited to offering occasional services; the purpose is accompanying organisations and companies to attain their goals and identify new challenges keeping them in constant evolution. To do this, they require experts, with extensive experience in handling the complexity of a sophisticated and changing environment.

 

CONTENT PLANS

At Evercom we specialise in Content Marketing. We develop plans associated to strategies of dissemination and distribution to multiply the impact and duration of each publication. We created advanced measurement panels to identify the keys allowing the building of more relevant relations with users.

 

SEO POSITIONING

A large part of the projects based on contents require invisible and silent work accompanying them. To improve the search engine position of a site or a portal of specialist contents, SEO plays a key role; both from the viewpoint of optimisation (on page),and the analysis of relationships woven by your site with third parties (off page).

 

CONTENT AUDIT

Which contents are being useful to improve the positioning of my brand? Which ones are outdated? How have I organised them? Are they helping my strategy? If these questions often pop up, it is likely that you need a content audit to improve efficiency. At Evercom we implement this service given the growing need to reuse valuable content that has involved effort and resources in the past. A review is very efficient, given that the goal is to re-include them in new methods of distribution and acquisition.

Evolving my online communication

Online communication

We believe that the role of an agency cannot be limited to offering occasional services; the purpose is accompanying organisations and companies to attain their goals and identify new challenges keeping them in constant evolution. To do this, they require experts, with extensive experience in handling the complexity of a sophisticated and changing environment.

 

COMMUNICATION PLAN

We create communication strategies adjusted to the needs of your company. From a practical viewpoint, we focus on the implementation and measurement of each action, each experience and each content item.

To be efficient in an online environment, there has to be an own model of dissemination and distribution of contents. A system detecting the value we provide to each audience profile and with the ability to reach each of them using the appropriate channels. Every story needs to find a channel and the appropriate format to be truly relevant to users.

 

COMMUNICATION CAMPAIGN

We work from creative approaches to ensure the greatest impact and relevance of actions. We use the appropriate channels to convey them (cross-channel): without interruptions, from any device and always connected to analysis panels to measure the true reach of campaigns.

 

COMMUNITIES & CROWD COMMUNICATION

The Social Media service is not limited to managing conversations via a Community Manager. It should go much further. It should create an attraction and loyalisation system, provide intelligence to the company (vital for the construction of interfaces) and assist in the construction of truly relevant relationships with users.

This is why we cannot understand social media management without a strategy containing the service and providing content and intent to each publication. We know that it is more natural and efficient for brands to speak, but it is not so often that we get to interact with them. This is why our service starts out by identifying the position of the brand and that of the members of its organisation in the social ecosystem (crowd communication).

Evolving my business model

BUSINESS MODEL

We believe that the role of an agency cannot be limited to offering occasional services; the purpose is accompanying organisations and companies to attain their goals and identify new challenges keeping them in constant evolution. To do this, they require experts, with extensive experience in handling the complexity of a sophisticated and changing environment.

 

CONVERSION MODEL

It is likely that you have invested time and resources in your online presence: social media profiles, content, advertising investment… And, however, results are not what you expected.

The methodology used at Evercom Evolution includes the definition of customised acquisition models, used to cover specific needs of companies: attraction and traffic, improvement of conversion, increase of sales, boosting of the amounts of average purchases…

We use the appropriate channels to spread, the presence of your brandin an organised way. And we create paths for users that have been impacted by content proposals, experiences and messages to go to conversion environments naturally; guided by their own interest. Therefore, we take advantage of every cent invested in dissemination and distribution models (SEO, display networks, PR, Social Media) and we evolve the presence of your brand on the Internet.

 

DEVELOPMENT OF INTERFACES

Building an efficient relationship requires the rollout of the most emotional interfaces. No more boring transactions. The goal is providing more relevant contents for strategic audiences making these frequent encounters between brands and users meaningful and building loyalty.

At Evercom we develop microsites, fan pages, landing pages, branded content platforms… allowing these relationships to be bolstered and improving conversion into results.

 

TOOLS

Leading Internet brands are very aware that the road to becoming significant is the best way of strengthening their business model. And to be significant in the lives of users, one has to be capable of creating applications and platforms perceived as tools, as a vehicle to becoming more intelligent, more efficient, more entertaining, more confident…

From the communication viewpoint, this type of tactics improves the relationship between users and brands; as they prevent the oversaturation of impacts to which they are subject. Therefore, we ensure that the users receive information and contents at the precise instant when these are needed.

 

WEBSITE ANALYTICS

Our analytics department has a cross-cutting approach, acting on each project we carry out. We create panels to measure the impact and scope of our actions and contents routinely. However, you may need a more advanced service, associated to your commercial targets. This service offers all the intelligence that companies need to evolve their business model.